Decode What Drives Decisions — Explore the Psychology Behind Why People Buy, Choose, and Believe.

Consumer Psychology Mentorship Program

Consumer Psychology Mentorship Program

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Why Choose This Program?

Structured Learning in 3 Phases – Self-Paced, Live Training & Supervised Practice Led by Expert Trainers & Practicing Therapists Real-World Client Casework & Supervision Interactive Role-Plays, Case Discussions & Peer Learning Certification Recognized for Career Advancement

Program Structure: A 3-Phase Learning Experience

  • Self-Paced Learning (Phase 1)

    Learn the Theory

  • Live Training (Phase 2)

    Practice the Skills

  • Supervised Cases (Phase 3)

    Gain Real World Experience

Phase 1: Self-Paced Learning (Theory & Foundation)

📌 Objective: Build a strong foundation in Consumer Psychology before moving to practical application.

Learn at your own pace with structured pre-recorded modules.
✔ Bite-Sized Video Lessons
✔ Downloadable Workbooks & Therapy Worksheets
✔ Quizzes & Thought Exercises for Active Learning
✔ Guided Self-Reflection & Journaling Prompts

Exclusive Access to Our Learning Management System (LMS) for Self-Paced Modules

Self-Paced Foundational Topics:

  • Introduction to Consumer Psychology
  • Perception, Attention & Branding
  • Motivation, Emotion & Decision-Making
  • Social Influence & Consumer Identity
  • Learning & Memory in Marketing

Educators & Supervisors

Ms Spreeha Bezbaruah- Counselling Psychologist, Socially Souled Mumbai

Ms Shivika Chadha- Counselling Psychologist, Socially Souled Gurugram

Ms Radhika Goyal: Clinical Hypnotherapist, Co-founder Socially Souled

Phase 2: Live Training & Skill Development

📌 Objective: Apply skills in interactive live training, role-plays, and case discussions.

✔ Weekly Live Classes (No Lectures! Hands-On Practice)
✔ Breakout Room Activities & Small Group Discussions
✔ Trainer-Led Therapy Demonstrations & Case Reviews
✔ Personalized Feedback on Skill Application

Topics Covered in Live Training:

  • Behavioural Economics & Cognitive Biases in Consumers
  • Neuromarketing & Emotional Branding
  • Digital Behaviour & Online Decision-Making
  • Sustainability & Ethical Consumption
  • Cross-Cultural Consumer Psychology
  • Emotional & Sensory Marketing Applications
  • Case Studies & Behavioural Experiments
  • Design Your Own Consumer Behaviour Project

Phase 3: Supervised Casework & Certification

Objective: Transition from training to real-world therapy experience.

 ✔ Direct Trainer Feedback on Your Sessions.
 ✔ Case Study Reviews & Real-World Problem Solving.
✔ Supervised Skill Development & Therapist Growth.

Certification Process:
 Final Submission of Therapy Casework & Reports.
Evaluation of Skills through Supervision & Case Analysis.

 Supervised Practice & Certification Requirements:

  • Conduct Therapy Sessions with Clients.
  • Submit Session Notes & Case Reports for Trainer Evaluation.
  • Develop a Treatment Plan & Case Conceptualization.
  • Pass the Final Competency Assessment for Certification.

How the Consumer Certification Can Be Used?

  • Understand & Influence Human Behaviour

    Learn how emotions, cognition, and social influence guide consumer actions.

  • Enhance Marketing & Brand Strategy

    Translate psychological principles into effective marketing communication.

  • Develop Research & Analytical Skills

    Conduct consumer studies, focus groups, and behavioural analyses.

  • Gain a Competitive Academic Edge

    Strengthen your CV and research portfolio for higher studies or applied psychology careers.

  • Build Ethical & Empathic Brand Approaches

    Understand the responsibility behind influencing human decisions.

  • Advance Your Career in Multiple Domains

    Ideal for roles in marketing, UX research, advertising, product design, and consulting.

What You Get with the Consumer Psychology Training Program

  • Comprehensive Learning in 3 Phases – Theory, Practical Training & Real-World Application.
  • Access to LMS with Downloadable Workbooks & Therapy Resources
  • Live Training with Role-Plays, Case Discussions & Q&A Sessions.
  • Hands-On Supervised Therapy Practice with Real Clients.
  • Mentorship & Support from Industry Experts.
  • Official Certification Recognized for Career Growth.

Who is This Course For?

  • Psychology Students & Graduates —

    interested in applying psychological principles to real-world consumer behaviour.

  • Marketing & Business Professionals —

    seeking to understand the psychological side of branding, sales, and customer loyalty.

  • Entrepreneurs & Creatives —

    who want to design products, campaigns, and experiences that emotionally resonate with audiences.

  • Researchers & Educators —

    exploring behavioural science applications in marketing, decision-making, and economics.

Frequently Asked Questions (FAQs)

  •  The program is self-paced + live training. On average, students complete it in 3-4 months, depending on how quickly they move through the phases.

  • No, this course is beginner-friendly! Whether you're new to Trauma informed care or already working in psychology, this structured program helps you build and refine your skills.

  • All live classes are recorded and uploaded. You can access them anytime.

  • Yes, the course is designed to provide you with actionable skills and techniques that can be immediately implemented in your clinical practice. Case studies, role-playing, and interactive sessions facilitate hands-on learning that ensures you can apply the concepts effectively.

  • In Phase 3, you’ll conduct live therapy sessions. Phase 2 will give you the necessary supervision guidance.

  • After completing the course, participants may have access to a community forum for ongoing discussion, periodic webinars for course alumni, and opportunities for supervision or consultation on challenging cases.

Ready to Master the Consumer Psychology Course? Join our Comprehensive Training & Certification Program Today!